Business Strategy

4 Steps to Maximise Your Businesses Time and Build Something Amazing

James Hinton
8 min readDec 29, 2021

Building an amazing company which lasts demands answers to three questions:

  1. How do we meet our customers needs more completely?
  2. How do we do business more efficiently?
  3. How do continually integrate new technology?

Almost every leader I’ve interacted with comes to a simple conclusion upon diving into these questions.

We need to change

They say things like:

  1. “There’s got to be a better way to do this!”
  2. “It’s crazy that we spend so much time doing this!”
  3. “So much of this activity seems like it could be easily automated. I don’t understand why it’s not. ”

Maybe that’s you.

This can be a frustrating realisation. The time spent doing taking tasks which could (and should) be automated/eliminated results in a destructive opportunity cost. Rather than developing and delivering wonderful, incredible and powerful ideas in our businesses we become limited. Our time evaporates as the seemingly never ending series of things which must be done continues to assault us. The impact: We feel unable to reach our full potential.

Complicating this is that changing this story often feels out of reach. Somehow we’ve accepted a destructive belief, buried in the myth of the ‘incredible entrepreneur’ — that without some kind of lucky accident or extraordinary gift, there’s nothing we can do about the situation. The result: We feel systematically limited from reaching our full potential.

It’s easy to ask: Why bother?

It doesn’t have to be this way

I don’t believe it has to be this way. After 10 years in leadership and starting several businesses, I believe there’s a way for almost any business (including yours!) to take what you’ve got and flourish.

It’s something I’m deeply passionate about. Each of us has been created with something unique and valuable to offer — and that includes you! It’s my goal in life to find ways to maximising every persons time investment in their…



James Hinton

Passionate algorithmic trader and Cyber Security expert. Love developing helpful content.